Server-side tracking sends conversion events (a lead, a sale) from a server instead of only from the visitor’s browser, so it holds up against ad blockers and privacy changes. Together with Meta’s Conversions API (CAPI) and GA4, it shows which channel brings real customers and which one just costs money.
In short
- We measure real conversions, not just clicks or Ads Manager “results”.
- Meta CAPI + GA4 + your site connected, with attribution by channel.
- Resilient to ad blockers and browser limitations.
- We respect visitor consent.
What is included
Audit of your current tracking
We review pixels, events and conversions to find what is duplicated, broken or lying.
Meta Conversions API
Events sent from the server, deduplicated against the browser pixel.
GA4 and channel attribution
Each lead is stored with its channel, campaign and landing page so you can compare channels with real data.
Consent
Consent configuration so measurement respects the visitor’s privacy.
Who it is for
It is for businesses that spend (or will spend) on ads and cannot say with confidence what a real customer costs, or that see Meta Ads Manager “results” that do not match conversations or sales.
How we work
- Free audit — We understand your business, your tools and where time or money is lost.
- Tailored proposal — We tell you what to build first and what it costs, no fine print.
- Build — We build in stages and test with real data.
- Handover and support — We explain how it works and stay available for adjustments.
Frequently asked questions
What is Meta CAPI?
Meta’s Conversions API sends conversion events straight from a server to Meta, in addition to the browser pixel, so you keep measuring even when the browser blocks scripts.
How is it different from the regular pixel?
The pixel depends on the visitor’s browser and can be lost to blockers or restrictions. Server-side sending is more reliable and is combined with the pixel to avoid duplicates.
Is it useful if I am not running ads yet?
Yes. Setting up measurement properly before you invest avoids making decisions with false data once you start.
How much does it cost?
It depends on the current state of your tracking and the scope. We start with a free, no-commitment audit.
Want to know what can be improved in your business?
Tell us your case on WhatsApp or through the form and we will tell you, free and with no commitment, where to start.